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Thesis Format | A Guide for a Good Thesis Format
Marketing is the field of business concerned with the identification and analysis of consumer and business market needs and the development and management of marketing programs to satisfy those needs.
Marketers are responsible for market strategy, thesis on service marketing, product development and management, development and execution of promotional programs, management of distribution systems, and pricing for targeted domestic and international market opportunities based on an understanding of consumers generated by marketing research and analysis of primary and secondary market data.
The University of Alabama offers a Master of Science degree in marketing MS with thesis on service marketing concentrations:. The Digital and Social Media Marketing specialization involves a deep dive into the new world of digital marketing, with an overview course in social media—based marketing strategy followed by courses in digital marketing analytics and advanced digital marketing. The world of digital and social media marketing is growing rapidly, with firms around the world scrambling to add digital components to their marketing strategies.
The Marketing Analytics specialization involves a heavy curriculum in statistics and SAS programming emphasizing data analysis and data mining. In addition, several MS students per year continue their education in PhD programs at UA and other universities. The MS is designed to be completed in two semesters of full-time study 15 hours each but students are welcome to take longer if they prefer.
The program enrolls around students per year, most of whom start in the fall. Students entering in the spring semester cannot graduate in two semesters due to prerequisites. The degree consists of thesis on service marketing credit hours of coursework 33 for Marketing Analyticsincluding six hours of Client-based Project credit. Students interested in the Marketing Analytics specialization must apply for summer admission in order to complete a graduate level Introduction to Statistics course unless such a course has already been completed.
This will in many cases allow them to complete thesis on service marketing the BA and the MS degree in four years. The program is also appropriate for persons who wish to earn a master's degree en route to a PhD in marketing.
The marketing faculty at The University of Alabama is nationally recognized for high quality teaching, research, and service to the state and nation.
Faculty members work closely with students as teachers, thesis on service marketing, project and team mentors, and as resources for placement and career planning after as well as before graduation. Placement of students is a priority. We have recent graduates in nearly every conceivable marketing position around the world.
Graduates have careers in brand management for consumer product firms, in banking, in industrial and pharmaceutical marketing and sales, in automobile manufacturing, in marketing research, in supply chain management, in sports and entertainment marketing, in entrepreneurship, in the public sector, in marketing of non-profit organizations, and in academics, thesis on service marketing. Admission requirements include a minimum GPA of 3.
The average GPA of recent acceptees has been approximately 3. Thesis on service marketing requirements for the Marketing Analytics specialization include a 3.
Our MS students include college seniors with majors in a variety of fields including business, liberal arts, thesis on service marketing, engineering, science, and communications, as well as individuals with non-business graduate degrees and those currently working in marketing and other jobs.
See the Admission Criteria section of this catalog for more information. Prior study of business is not required. Students with liberal arts, engineering, science, thesis on service marketing, communications, as well as business undergraduate backgrounds are encouraged to consider this program.
Coursework in the Master of Science degree program in marketing is designed to provide students with:. The MS program requires 30 hours of coursework 33 hours for the Marketing Analytics Concentrationwith the expectation that the degree will be completed in two semesters.
Students can choose a concentration in Marketing Analytics or Digital and Social Media, or can choose to complete 18 hours of advisor approved electives. Students completing the Digital and Social Media Concentration must complete a total of 30 hours.
Plan I. Candidates for the master's degree under Plan I must earn a minimum of 24 semester hours of credit in coursework plus earn a minimum of 6 additional hours of thesis research hours, for a total of 30 hours.
Plan II. Both plans require a minimum of 18 semester hours in the major subject. With the approval of the major department, the remainder of the coursework may be completed in either the major or a related field.
In some divisions and in many departments of the University, candidates are required to do their work under Plan I. Candidates working under Plan II may be required to participate successfully in seminar or problem courses that will give them an acquaintance with the methods of research and an appreciation of the place and function of original investigation in the field.
A student's program at the master's level must provide sufficient association with the resident faculty to permit individual evaluation of the student's capabilities and achievements.
A student must be admitted to the Graduate School and must register as a graduate student in order to receive graduate credit, thesis on service marketing. Approval for graduate registration must be obtained from program advisors prior to registration. All course credit used toward a UA graduate degree must be taught at the graduate level.
No graduate credit may be earned by correspondence study or for experiential learning not conducted under the direct supervision of graduate faculty of The University of Alabama. Courses of full graduate-level credit earned in a regionally accredited institution where a student was enrolled in the graduate school may be submitted for review for inclusion in a master's degree program.
Evaluation of credit for transfer will not be made until after the student has enrolled in the Graduate School of The University of Alabama. Acceptance of credit requires the approval of the student's advisory committee and the dean of the Graduate School. Only courses in which a student earned a "B" grade or better may be transferred. Thesis Research may not be transferred in from an outside institution. In some cases, thesis on service marketing, foreign educational credentials may not meet the Graduate School's criteria for transfer of credit.
It may be necessary for students in this situation to secure an evaluation of their credentials from World Education Services Inc. WESan external foreign credential evaluation service. Additional information on their services can be found at their website. It is also the student's responsibility to assure that the Graduate School receives an official transcript from the other institution where the transfer credit has been requested, thesis on service marketing, well in advance of the final semester.
With the approval of the student's department and the dean of the Graduate School, the greater of 12 hours or 25 percent of the required coursework for a thesis on service marketing degree may be transferred from another institution.
Departments may have more restrictive timelines. Revalidation or recertification of graduate credits that will be more than 18 semesters old at the time of UA master's program completion is not an option.
Please note that some departments allow fewer than 12 hours of graduate transfer credit. Be thesis on service marketing to check with your department's graduate coordinator regarding your department's transfer policy. A maximum of 6 semester hours of level course credit may be accepted for a master's degree program. The department needs to submit the Approval of Level Course Work for Master's Credit through the UA DocuSign system in myBama and is approved by the Graduate School prior to the semester in which the level coursework will be taken.
All requirements for the master's degree must be completed during the six years 18 fall, spring, and summer semesters immediately preceding the date on which the degree is to be awarded. There is no provision for an extension of the time limit beyond six years for master's students.
A thesis evidencing research capacity, independent thought, and the ability to interpret materials is thesis on service marketing of all master's thesis on service marketing candidates who pursue Plan I. The subject chosen must be in the major field and must be approved by the graduate committee of the major department or school and by the head of the student's major department or division.
A thesis committee must consist of at least three members appointed by the dean of the Graduate School. Students set up their committee through the Graduate Academic Activities portal on the Graduate School website.
Thesis on service marketing request normally thesis on service marketing made as soon as the successful defense of the thesis proposal has been completed.
All members of a thesis committee must be members of the Graduate Faculty. The Committee Chair must be a full or associate member of the Graduate Faculty. One member must be from outside the student's major department. The majority of the thesis committee must be full-time regular University of Alabama faculty, thesis on service marketing.
If the outside member is not a full or associate member of the UA Graduate Faculty e. Unless there are extraordinary circumstances meriting approval by the graduate dean before the final oral defense of the thesis, thesis on service marketing, all members of the thesis committee must attend the defense. The candidate must give members of the examining committee a minimum of two weeks to read the thesis before the date of the final oral examination, thesis on service marketing.
All members must agree that the student is ready for the final oral thesis defense. A final oral thesis defense is required of all students thesis on service marketing a thesis. All members of the thesis committee must be members of the UA graduate faculty and must attend the final oral thesis defense unless there are extraordinary circumstances warranting the graduate dean's approval of the absence prior to the defense meeting. As such, all members of the thesis committee are expected to attend and participate in real time.
Virtual attendance via interactive video or teleconference is permitted for off-campus external committee members, but the student and Tuscaloosa campus faculty should attend in person unless extraordinary circumstances dictate the need for virtual attendance.
In circumstances where virtual participation is necessary, all participants must follow the Virtual Participation guidelines found below, thesis on service marketing.
Traditionally, oral examinations are conducted with the student meeting their committee while gathered in one physical location on campus. However, the need occasionally arises for virtual participation in the oral examination.
The following sections provide detail on the technical and attendance requirements for an oral examination with virtual participation. Real-time and fully interactive audio and video communications must be maintained throughout the examination and any related discussion. There must be adequate provision for the transmission of text, graphics, or writings referenced or generated during the examination e. The use of audio-only communications is not permitted.
In case of technical difficulties or technology failure, the committee will decide whether to continue the examination once the difficulty is resolved, or to cancel the examination and reschedule it for a later date, without prejudice to the student.
If the student or any committee member s have a disability that will be impacted by virtual participation, reasonable accommodations should be provided. Programs should ensure that students are advised about virtual participation guidelines related to an oral examination, thesis on service marketing, including reference to these guidelines as well as any other program-specific requirements. However, thesis on service marketing, an oral examination may have virtually participating committee members according to the following rules:.
All committee members participating virtually must be able to fully interact in the oral examination via audio and video capability; participation by viewing a recording of the oral examination is specifically prohibited. All members of the committee, on- or off-site, must participate in the evaluation of the examination; provisions must be made to record their vote and collect their signatures as necessary. Student participation at a distance in graduate oral examinations involving their committee is generally not allowed for campus-based graduate programs, thesis on service marketing.
This arrangement will only be considered if the committee chair agrees to it, and if rescheduling the oral examination for a time when the student is thesis on service marketing campus would cause great hardship to the student; the petition should clearly outline the extenuating circumstances leading to this need.
An online graduate program thesis on service marketing defined as a program in which no aspect of the degree program occurs on-campus, thesis on service marketing, including oral examinations.
A hybrid program is defined as a program which has both online and on-campus elements. For online and hybrid programs that handle oral examinations in an online setting, all committee members thesis on service marketing well as the student may participate virtually in the oral examination.
However, these programs must fully adhere to the guidelines outlined in the Technical Requirements section above for any oral examination involving the entire committee. Hybrid programs that require oral examinations to take place on campus must adhere to the guidelines set forth for campus-based programs.
At the doctoral level, "article-style dissertations" are unified works that include several distinct but related studies of research or creative activity, each of which is of publishable quality.
Product Marketing Vs Service Marketing by Clara Carozza MAR3023
, time: 3:06Marketing, MS | University of Alabama
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